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KC Heartland Goes National

by Lexi Ryan | Feb 13, 2020

To celebrate and maximize Kansas City’s first NFL Super BowlTM appearance in 50 years, ambassadors from the KC region attended watch parties in select cities across the U.S., including LA, DC, NYC and Chicago, introducing the region’s “KC Heartland” identity to a national audience. An additional activation in Miami capitalized on earned media and Chiefs fan activity around the big game. The fully-integrated strategy leveraged digital ads and social media promotion meant to increase social media following for the KC Heartland channels and traffic to KC.org. The resulting impact creates a stronger connection between the KC Heart icon and fan affinity for the KC region.

OUTPOSTS

Dig-UsersDig-Imprs

Soc-ImprsSoc-FollowSoc-Insta

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Earned Media

KCADC Investor Engagement
More than 150 investors participated in the KC Heartland activation during Red Friday and throughout Super Bowl LIV weekend. Check out the Facebook gallery and view the full recap of the investor activation.                   

About KC Heartland
The KC Heartland campaign was launched to establish a global identity for the KC region. Developed as a shared regional brand, KC Heartland is represented by the KC Heart icon first made popular by Charlie Hustle to express the heart’s 100+ year legacy in KC. Since November 2019, dozens of business, community and civic organizations have already incorporated the KC heart in expressing their pride and connection to the KC region. Visit KC.org or follow @KCHeartland for more details.

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