The KC Heartland campaign is a testament to the KC region's collaborative spirit and shared love of this amazing region we call home. We'd like to thank the partners and supporters who helped make it happen.

KCADC’s mission is to facilitate the community’s adoption of the KC heart brand and quickly turn our focus out of market, making the heart an invitation to a relationship with the KC region. This will be a long-term, sustained effort that will require the entire KC region’s participation in order to have the impact necessary for our community to remain competitive into the future.

The heart has a long history in Kansas City culture, all the way to today representing a resurgence of pride felt by those living in or connected to the KC region.